School of Journalism and Mass Communication for the University of Chapel Hill

IMPORTANT INFORMATION ABOUT REGISTERING FOR CLASSES:

Many JOMC courses above the 100-level, particularly skills courses, have prerequisites. Students are responsible for checking those prerequisites because the registration system at UNC-Chapel Hill does not screen for prerequisites. If you register for a class and do not have the prerequisites, you will have to drop the class. For permission of the school, see staff in the student records office in Carroll Hall 154. For permission of the instructor, see the faculty member who is teaching that section of the course in the semester you are registering.

(Note: the first number is the course number in effect. The number in brackets is any course number prior to fall 2007. The number in parentheses is the credit hours.)

101 [011] The World of Mass Communication (3.0). Overview of mass communication's vital role in society with discussion of media institutions, theories, practices, professional fields, and effects on society, groups, and individuals.

102 [015] Exploring the Visual World (3.0). Survey of visual communication tools, techniques, and theories, and how they may be used in all areas of the mass media, present and future. Not open to students who have already taken JOMC 180, JOMC 182, or JOMC 187.

110 [050] Electronic Information Sources (3.0). Gathering information from electronic sources, including libraries, government documents, databases, and the Internet. Prepares communicators to conduct research and use material in media-related decisions.

120 [120] Introduction to Video Production and Editing (3.0). Prerequisites, JOMC 121 and permission of instructor. JOMC 121 can be taken concurrently. Introduction to video production, with close attention to refining creative and technical skills while preparing professional-quality video segments.

121 [021] Writing for the Electronic Media (3.0). Analysis of broadcast journalism; theory and practice in communicating news in oral and visual modes. 130 [130] Principles of Public Relations (3.0). Internal and external public relations concepts and practices for businesses and other organizations with emphasis on identification and analysis of their publics and design, execution, and assessment of appropriate communication as strategies.

141 [141] Professional Problems and Ethics (3.0). Intensive study of professional and ethical issues and problems facing the mass media and their employees in relation to modern society.

153 [053] News Writing (4.0). Prerequisites, sophomore standing. Study of elements of news stories, writing of leads, organization and writing of various types of news stories.

157 [057] News Editing (3.0). Prerequisite, JOMC 153 or permission of instructor. Study and practice in copy reading, headline writing, proofreading; with attention given to printing terminology, page makeup, type structure, computer use in editing, and analysis of newspapers.

170 [170] Principles of Advertising (3.0). A survey of the economics, psychology, philosophy, and history of advertising, with particular reference to research bases, copy, layout, media planning, production, and testing of advertisements.

180 [080] Beginning Photojournalism (3.0). Prerequisite, permission of the school. Students photograph general news events, sports, features, and other standard newspaper subjects while learning the basic visual and technical aspects of photojournalism.

181 [081/580] Intermediate Photojournalism (3.0). Prerequisite, JOMC 180 and permission of instructor. Students expand their personal photographic vision and professional portfolio by honing their knowledge and skills of photographic composition, studio fashions, and artificial lighting techniques.

182 [085/185] The World of Graphic Design (3.0). Prerequisite, permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

187 [088/188] Introduction to Multimedia (3.0). Prerequisite, permission of the school. Basics of production and publication of journalistic multimedia content. Understanding of ethics and application of current technology, techniques, and design theories will be critical elements of all course work.

232 [132] Public Relations Writing (3.0). Prerequisites, JOMC 153 and JOMC 130. Education and practice in communication skills required of public relations practitioners.

240 [140] Current Issues in Mass Communication (3.0). Analysis of the interrelationships between United States mass media and the society that they serve.

242 [142] The Mass Media and United States History (3.0). An examination of the development of the mass media in the context of history. Emphasis is on major developments and trends within a chronological framework.

253 [054] Reporting (3.0). Prerequisite, JOMC 153. Exercises in news gathering, interviewing, and writing news.

256 [056] Feature Writing (3.0). Prerequisite, JOMC 153. Instruction and practice in writing feature articles for newspapers and magazines.

258 [058] Editorial Writing (3.0). Prerequisite, JOMC 153. Practice in writing editorials and opinion articles.

271 [171] Advertising Copy and Communication (3.0). Prerequisites, JOMC 170 or equivalent. Application of findings from social science research; social responsibility of the copywriter and advertiser; preparation of advertisements for the mass media; research in copy testing.

272 [172] Advertising Media (3.0). Prerequisite, JOMC 170 or equivalent. The media-planning function in advertising for both buyers and sellers of media; the relationships among media, messages, and audiences; computer analysis.

279 [179] Advertising and Public Relations Research (3.0). Prerequisites, JOMC 130 or JOMC 170. Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of advertising and public relations campaigns.

296 [097] Individual Study (3.0). Permission of instructor. Section numbers vary per instructor. An individual readings and problems course to be directed by a faculty member in whose field of interest the subject matter lies.

333 [133] Video Communication for Public Relations and Marketing (3.0). Prerequisite, JOMC 130. Introduction to the use of video as a means of communication with a variety of an organization's publics, both internal and external.

340 [164] Introduction to Mass Communication Law (3.0). Introduction to press freedom and the First Amendment, including libel, privacy, access to information, free press-fair trial, advertising and broadcast regulation, journalistic privilege, and prior restraint.

342 [112] The Black Press and United States History (AFAM 412) (3.0). A chronological survey of the African-American press in the United States since 1827. Emphasis is on key people and issues during critical areas in the African-American experience.

344 [144] Censorship (3.0). Its history, conflicting philosophies and practice through politics, government, ethnicity, religion, pressure groups, the media, and the law, with emphasis on events and personalities.

349 [149] Introduction to Internet Issues and Concepts (3.0). Students develop an understanding of social, legal, political, and other issues related to and use of the Internet. Offered online.

376 [174] Sports Marketing and Advertising (3.0). Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.

377 [117] Sports Communication (3.0). Prerequisite, permission of the instructor. Examination of organizations involved in the sports communication field, including publishing, team and league media relations, college sports information offices, broadcasting, and advertising.

394 [055] Mass Communication Practicum (3.0). Prerequisite, JOMC 153 and permission of instructor. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty adviser. Must be taken Pass-D-Fail only.

421 [121] Electronic Journalism (3.0). Prerequisites, JOMC 120, JOMC 121. Examination and application of in-depth broadcast news reporting techniques, especially investigative reporting, special events coverage, and the documentary.

422 [122] Producing Television News (3.0). Prerequisites, JOMC 120, JOMC 421 and permission of instructor. Students work under faculty guidance to produce “Carolina Week,” a television news program, and are responsible for all production tasks: producing, reporting, anchoring, directing, and graphics.

423 [123] Television News and Production Management (3.0). Prerequisite, permission of instructor. Students participate in a collaborative learning environment to hone skills learned in earlier courses and help less-experienced students acclimate to the broadcast news experience within the school. By invitation only.

424 [124] Electronic Media Regulation and Policy (3.0). Survey of the history of communication technology from the telegraph to the Internet with an emphasis on the regulatory framework that surrounded each medium and policy implications for the future.

425 [490] Voice and Diction (3.0 ). Prerequisites, JOMC 120 and JOMC 121. Designed to help students learn how to look and sound like professional broadcast journalists. Students master such vocal basics as breathing, phonation and articulation as well as develop and practice delivery skills needed for effective on-air news reporting, interviewing and anchoring.

426 [491] Producing Radio (3.0). Prerequisite, permission of the instructor and preferred that students have had JOMC 121. Students work under faculty guidance to produce "Carolina Connection," a weekly 30-minute radio news program and are responsible for all production tasks: producing, reporting, anchoring and editing.

427 [491] Studio Production (3.0). Prerequisite, JOMC 120 or permission of the instructor. A project-based, hands-on studio production course that polishes field production skills and applies these skills to the studio. Focus is placed on directing for local news, although students get experience with other types of productions.

428 [490] History of Broadcasting (3.0). Study of the development of broadcast journalism, broadcast coverage of major historical events, events that became major because of broadcast media coverage, and influential figures in broadcasting.

431 [131] Case Studies in Public Relations (3.0). Prerequisite, JOMC 130. Analysis of public relations practices, including planning, communication and evaluation exercises, and management responsibilities.

434 [134] Public Relations Campaigns (3.0). Prerequisite, JOMC 431 or JOMC 232. Capstone course that builds on concepts and skills from earlier courses. Students use formal and informal research methods to develop a strategic plan, including evaluation strategies, for a client.

441 [111] Minorities and Communication (3.0). An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African
Americans, Hispanics, and Asian Americans in the mass media.

442 [115] Women and Mass Communication (WMST 415) (3.0). An examination of women as media producers, subjects, and audiences with a focus on current practices and possibilities for change.

445 [145] Process and Effects of Mass Communication (3.0). Mass communication as a social process, incorporating literature from journalism, social psychology, sociology, political science, and history. To acquaint students with factors in message construction, dissemination, and reception by audiences.

446 [146] International Communication and Comparative Journalism (3.0). Development of international communication; the flow of news and international propaganda; the role of communication in international relations; communication in the developing nations; comparison of press systems.

448 [160] Freedom of Expression in the United States (3.0). An examination of the development of freedom of expression in the United States within the context of the nation's history.

450 [153] Business and the Media (3.0). Role of media in U.S. society and effect on public perception of business. Relationship of business press and corporate America. Current issues in business journalism.

451 [151] Economics Reporting (3.0). Prerequisite, JOMC 153. Coverage of Wall Street and the economy, including stocks, bonds, and economic indicators. Reporting on the Federal Reserve, labor, consumer sector, manufacturing and inflation, and certain industries.

452 [152] Business Reporting (3.0). Prerequisite, JOMC 153. Methods and tactics of covering businesses for mass communication. Why and how companies operate and how to write stories about corporate news from public records and other sources.

453 [154] Advanced Reporting (3.0). Prerequisites, JOMC 153 and JOMC 253. Rigorous, in-depth instruction and critiques of students' news and feature assignments done with different reporting methodologies: interviewing, official records, direct and participant observation, and survey research (the Carolina Poll).

456 [156] Magazine Writing and Editing (3.0). Prerequisites, JOMC 153 and 256. Instruction and practice in planning, writing, and editing copy for magazines.

457 [157] Advanced Editing (3.0). Prerequisite, JOMC 157. Concentration on the editing and display of complex news and feature stories and other print media content with a significant emphasis on newspaper design and graphics.

458 [158] Southern Politics: Critical Thinking and Writing (3.0). News analysis with special attention to states of the American South and especially to elections. Social and economic trends, as well as politics and government, serve as raw material for interpretive journalism.

459 [159] Community Journalism (3.0). Prerequisite, JOMC 153. Comprehensive study of the community press, including policies, procedures, and issues surrounding the production of smaller newspapers within the context of the community in its social and civic setting.

471 [176] Advanced Advertising Copywriting (3.0). Prerequisites, JOMC 271 and permission of instructor. Rigorous, in-depth instruction and critiques of student advertising writing.

473 [173] Advertising Campaigns (3.0). Prerequisite, JOMC 271 or JOMC 272. Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society.

475 [175] Concepts of Marketing (3.0). Designed for students anticipating careers in advertising, public relations, or related areas, this course teaches the vocabulary and basic concepts of marketing as it will be practiced, emphasizing the role of mass communication.

476 [118] Ethical Issues and Sports Communication (3.0). Prerequisite, permission of the instructor. Ethical dilemmas and decisions in the commercialization and coverage of sports, including the influence of television, pressure to change traditions and standards for monetary reasons, and negative influences on athletes.

478 [178] Media Marketing (3.0). Prerequisite, JOMC 170 or equivalent. Principles and practices of retail advertising in all media, with emphasis on selling, writing, and layout of retail advertising for the print media.

480 [180] Advanced Photojournalism (3.0). Prerequisite, JOMC 180 and JOMC 153, or take JOMC 153 concurrently, and permission of the instructor. Advanced course in black and white photojournalism concentrating on thenewspaper and magazine picture story, advanced camera and darkroom techniques, and picture editing.

481 [181] Documentary Photojournalism (3.0). Prerequisite, JOMC 480 and permission of instructor. Students will study and produce work onthe social documentary tradition of photojournalism.

482 [185/485] Newspaper Design (3.0). Prerequisites, JOMC 182 and JOMC 153, or take JOMC 153 concurrently, and permission of instructor. Detailed study and application of graphic design techniques in newspapers. Major topics include inside page design, front page design, feature page design and the redesign process.

483 [486] Magazine Design (3.0). Prerequisites, JOMC 182 and JOMC 153, or take JOMC 153 concurrently, and permission of instructor. Detailed study and application of graphic design techniques in magazines. This class combines design students with teams from JOMC 456, “Magazine Writing and Editing,” to produce completed magazines. Major topics include working with editors and magazine design fundamentals.

484 [187/487] Information Graphics (3.0). Prerequisite, JOMC 182 and permission of instructor. Detailed study and application of graphic design and information-gathering techniques to creating charts, tables, diagrams, icons, and maps. Practice with visually presenting information with clarity and originality.

490 [191] Special Topics in Mass Communication (1.0-3.0). Small classes on various aspects of journalism-mass communication with subjects and instructors varying each semester. When the course is 3 hours and has no restrictions, it can satisfy a conceptual requirement.

491 [192] Special Skills in Mass Communication (1.0-3.0). Check course details for prerequisites on each section. Courses on various skills in journalism-mass communication with subjects and instructors varying each semester. This course satisfies a skills- or craft-course requirement.

560 [195/460] Medical Journalism (HBHE 660, HPAA 550) (3.0). Prerequisite, JOMC 153 or permission of the instructor. Prepares students to work as medical journalists for a variety of media, including print, broadcast, and the Internet. The course emphasizes writing skills and interpreting medical information for consumers.

561 [196/461] Medical Reporting for the Electronic Media (HBHE 661, HPAA 551) (3.0). Conceiving, scripting, reporting, producing, and editing medical stories for electronic media, especially television. Students work in teams to produce projects for professional media outlets.

562 [197/462] Science Documentary (HBHE 662, HPAA 552) (3.0). Television students learn skills needed to produce a science documentary for broadcast on television, including research and script writing.

581 [188/488] Multimedia Design (3.0). Prerequisite, permission of instructor. Introduction to five basic areas of excellent multimedia design through examination of the latest research, design theory and industry projects. Class consists of lectures, critiques, discussion and hands-on storyboard creation. Knowledge of a graphic design, layout or animation program such as Freehand, Illustrator, Photoshop, InDesign, Quark or Flash is a prerequisite.

582 [188/488] Interactive Multimedia Narratives (3.0). Prerequisites, JOMC 187 and permission of instructor. Issues and applications in cybercasting and cyberpublishing. Class will create and cyberpublish and cybercast projects on the Internet while exploring the effective use of Internet technologies and current issues.

583 [189/489] Multimedia Programming and Production (3.0). Prerequisites, JOMC 187 and permission of instructor. Advanced course in which students blend a variety of story-telling media into journalistic multimedia products. Students design and produce projects combining photography, audio, video, type, and informational graphics.

584 [192/491] Documentary Multimedia Storytelling (3.0). Prerequisites, Any one of the following: JOMC 480, 484, 582 or 583 and permission of instructor. Open to students who have completed an advanced multimedia, photojournalism or electronic communication course and have permission of the instructor. Students will design, produce and program a major documentary multimedia web site under the direction of a team of professors and practitioners. Sites and projects change each semester. Classes often involve travel and an additional fee.

585 [192/491] 3D Design Studio (3.0). Prerequisites, JOMC 182 and JOMC 187 and permission of the instructor. Introduction to the use of 3D tools for journalistic presentation: modeling, texturing, lighting, rendering and animation. Students will study the use of 3D in print and online media and learn to design and create 3D infographics for multimedia storytelling applications.

602 [102] Mass Communication Education in the Secondary School (3.0). Prerequisite, graduate standing. Readings, discussion, and projects fostering excellence in teaching journalism-mass communication in the high school, from philosophy and practice to professional skills.

603 [103] Mass Communication Law in the Secondary School (3.0). Prerequisite, graduate standing. Application of First Amendment speech and press freedoms to secondary school media, including libel, privacy, access to information, journalistic privilege, prior restraint, advertising and broadcast regulations, and ethical practices.

604 [104] Mass Communication Writing and Editing in the Secondary School (3.0). Prerequisite, graduate standing. High school journalism teachers and advisers learn to teach the skills journalists need to communicate. Emphasis on writing and thinking skills necessary to convert information into clear messages.

605 [105] Design and Production of Secondary School Publications (3.0). Prerequisite, graduate standing. High school journalism teachers and advisers learn to teach the skills journalists need to produce publications. Designed for persons with no background in design. Degree-seeking students may not use both JOMC 185 and JOMC 605 to complete degree requirements.

670 [193] Special Topics in Advertising (1.0-3.0). Courses on special topics in advertising with subjects and instructors varying each semester.

691 [098] Introductory Honors Course (3.0). Permission of instructor. Required of all students reading for honors in journalism.

692 [099] Honors Essay (3.0). Permission of instructor. Required of all students reading for honors in journalism.