Members of the Graphic staff conducted a written survey at the beginning of the fall semester to learn about Pepperdine students' knowledge of the Online Graphic. The survey consisted of 11 questions focusing on students' perceptions of the Online Graphic, as well as content they are most interested in reading about. The following results portray the responses of about 35 students.
1. Did you know the Online Graphic has a Web site?
Yes: 20
No: 12
2. Have you ever visited the Online Graphic?
Yes: 13
No: 18
How frequently do you visit the Online Graphic?
0-5 times a week: 35
5-10 times a week: 0
10+ times a week: 0
3. How do you get your news about the Pepperdine community?
Wavenet and "word of mouth" accounted for most of the responses, followed by the printed Graphic and Facebook
4. What are your top three visited Web sites?
WaveNet, Facebook, Google and Yahoo represented the most responses.
5. Where do you typically visit the Online Graphic from?
A campus computer: 7
During class: 4
From home: 13
At work: 2
6. Please rate from 1 (most interested) to 10 (least interested) what content would you be most interested in reading online.
Breaking News and News Stories consistently gained the highest ratings. Other top raters included Pepperdine videos, Photo galleries, Polls, Features on students and Sports features.
7. Would you submit a cell phone photo of a campus event for the Online Graphic (i.e. Formal, Campus Retreat, Recruitment, Daily life)?
Yes: 13
No: 18
8. Do your parents want to know what is happening on campus?
Yes: 12
No: 21
9. Would you buy products online that were advertised on the Online Graphic?
Yes: 12
No: 21
10. Would you buy products at Malibu establishments that were advertised on the Online Graphic?
Yes: 21
No: 12
11. How much money a week do you typically spend in Malibu or the businesses surrounding Pepperdine?
The average response was $30, with the lowest response being $5 and the highest being $75.
About us
This blog is hosted by Pepperdine journalists in an effort to explore the future of journalism.
To examine the future of journalism a group of students under the leadership of Dr. Ken Waters have been conducting research, discussing findings and searching for innovative ways to tell stories.
The blog is split into five main categories: Case studies, curriculum, industry news, hiring and innovative features.
To examine the future of journalism a group of students under the leadership of Dr. Ken Waters have been conducting research, discussing findings and searching for innovative ways to tell stories.
The blog is split into five main categories: Case studies, curriculum, industry news, hiring and innovative features.
Thursday, December 13, 2007
Graphic Survey
Posted by
Jane Lee
at
2:38 PM
Labels: case study
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